The Jet Black^® Story

Where We Started

In August of 1987 our parents, who lived in Bloomington Minnesota, had a paving company sealcoat their driveway. When the job was finished, we were not at all impressed. The cracks in the driveway hadn't been filled, oil spots were bleeding through, and footprints from the sealer were on the grass and concrete sidewalk.We thought we could do it better - much better!

We started by researching the industry. We discovered that most paving companies were sealcoating asphalt as a sideline. Since sealcoating wasn't the main focus of their business, they offered marginal quality and service at best. We knew that if we intended to enter this business, we had to offer our customers something different, something better.

We set out to develop a sealcoating service devoted to delivering to our customers a first-class, clean, and professional service. We dedicated ourselves to offering quality products, applied by skilled workers, resulting in a finished product that would inspire customers to say “Great job, I’ll tell my friends”!

The Birth of Jet-Black^®

So, we set our plan in motion, with customer satisfaction as our driving focus. On May 12th, 1988, we founded Jet-Black^® Sealcoating & Repair.

Our business evolved slowly, but steadily. We began to shape the business into an enterprise which required low overhead and low operational maintenance. As we gained experience, we selected only the most efficient, effective, and necessary equipment. We also tested a wide variety of products, evaluating their performance and only retaining those products which met our high standards. Through this learning process, we perfected unique techniques and developed a superior application process. Our customers loved our finished product and our speedy, reliable service. Each year, we refined our marketing program to reach new customers and retain our growing repeat customers.

Franchising

After five years of hard work and continual success, the word was out. Customer demand for our service was overwhelming. We had to expand. But how? We decided to franchise! It made perfect sense. We could teach and guide others on the business. We had a high demand service. We offered a low overhead business which means higher gross profits for the owner. We kept the start-up costs low. We could provide all the necessary tools, equipment, and products to do the job the right way - the “Jet-Black^® ” way.

Our first Jet-Black^® franchise was awarded on April 27th, 1993. We have grown steadily since. We have been recognized by a number of trade and industry sources as the leader in the industry today. We like being #1 and are committed to maintaining that position into the future. We are Jet-Black^® - World's Most-Beautiful Driveways & Parking Lots!